Ben is an award-winning entrepreneur, investor, author, and journalist. He is a founder of Octane AI and DominateFund, sits on Lufthansa's advisory board, and is a member of the Forbes 30 Under 30.
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ABOUT Benjamin

  • Founder of Octane AI, a marketing platform that allows brands to turn Facebook Messenger into their best marketing channel

  • Author of Captivology: The Science of Capturing People’s Attention, named the top marketing book of 2015 by Strategy+Business Magazine

  • Former Co-Editor of Mashable, where he wrote more than 2,400 articles


  • "Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works."

    Success Magazine