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Dan Ariely is a professor of psychology and behavioral economics at Duke University, founder of The Center for Advanced Hindsight. Through his research and his experiments, he questions the forces that influence human behavior and the irrational ways in which we often all behave.
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  • Author of Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty, all of which became New York Times best sellers

  • Author of the TED book Payoff and Irrationally Yours, based on his Wall Street Journal Column

  • In November he will release his next book, Dollars & Sense

  • His TED talks have been viewed over million times

  • "Top 50 Most Influential Thinkers" by Bloomberg


  • “He has attempted to puzzle out the intricacies of human motivation and decision making, and two threads that come up often in his research are why people so often make choices that leave them worse off, and how tweaking small things might ward off needless, irrational suffering.”

    Joe Pinsker

    The Atlantic