As Founder & CEO of Ritual, Katerina has combined her rich background in business, technology and innovation with her lifelong passion for health and wellness. She was named to the 2014 Forbes 30 Under 30 list for Venture Capital, and serves as a Global Shaper for the World Economic Forum.
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ABOUT Katerina

  • Former venture partner and head of innovation, Atom Factory

  • Former global lead of digital innovation, Universal Music Group

  • Degrees in mathematics from Brown and Columbia

  • Named 50 women that are changing the world by Marie Claire


  • “When Katerina Schneider got pregnant, she became especially wary about what chemicals she was putting in and on her body... But there was one bottle in her medicine cabinet she wasn't quite sure about: her prescription prenatal vitamins. There was no ingredient list; her own research yielded little. Schneider saw the vitamin industry -- worth $36 billion in the U.S. alone -- as a black box.”

    Clare O'Connor