Nichol Bradford is CEO and founder of Willow Group, a leading brand in the personal transformation and well-being space. She spent the last decade in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision Blizzard, Disney, and Vivendi.
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ABOUT Nichol

  • Executive director and co-founder, The Transformative Technology Lab

  • Former director of operations, Blizzard Entertainment

  • Former term member of the Council on Foreign Relations


  • Nichol is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry.